Posts in Ceramics
When the Work Sells Itself
Handmade ceramic plates, bowls, and vessels painted in blue and white with folk art motifs, arranged on a table at the Potters Guild half price sale

Friday night I sat in the handbuilding room at the Potters Guild with a sheet of price stickers and boxes of my ceramics. It was the night before the annual half price sale. Jen and Mack sat with me while I sorted through pieces I'd made over the years—many from before I became a member, when I was still figuring out how to work the clay. Heavy bottoms. Bowls that were more oval than round. A dish with a spec of kiln wash baked into the surface where it had fallen from the shelf above. Glaze that had dripped from someone else's piece onto mine mid-firing.

I gave some pieces AS IS stickers. A few others got "not food safe" labels—pieces with gold luster or thick cobalt oxide that I wouldn't feel right selling without saying something. Easier to let the sticker do the talking.

Tables of handmade ceramics in the handbuilding room

We talked about how uncomfortable pricing is. How strange it is to make things you'd have to save up for yourself. It's half a joke—we spend hours producing work that lives outside our own budgets. I want what I make to be accessible, but I'm not interested in making things that feel effortless, mass produced. There's a tension there that doesn't really resolve.

Gochujang cheese and scallion swirls and black currant raisin morning buns arranged on a table

Saturday morning I got in early to help with whatever still needed doing. Whitney brought most excellent baked goods. Gochujang and scallion swirls. Black currant morning buns. Rice Krispie and Corn Pops treats.

Just before the doors opened we did what I think of as the secret shop—this is when trades are made. I wanted everything but tried to practice restraint. In the end I grabbed pieces from Jen, Whitney, and Phillip. Three of mine went with them. Then I ate a morning bun with salted butter and waited for the doors to open. There was already a line outside.

I took a position between the main gallery and the handbuilding room, directing people toward the checkout, letting them know boxes were available. I could see people gathered around my table from where I was standing.

Shoppers browsing handmade ceramics displayed on white pedestals

There's something about watching strangers pick up your work. They turn it over, check the bottom, hold it up to the light. They decide for themselves whether it needs to come home with them, without you having to say anything. When I saw someone carrying one of my pieces I'd tell them I made it. They invariably said something kind, "your work is beautiful," or "I love this." I wasn't fishing, but I wanted them to be able to connect the thing in their hands with the person who made it. It’s more special.

My table of ceramics looking a lot more sparse than when the sale started

Half an hour in, the crowd was still thick and the checkout line was long. I took a moment to walk over to my table. It was starting to look bare.

Customers wait in line as Potters Guild members check out and wrap up their purchased ceramics

I helped out at the wrapping table after that, watching people leave with their finds. I occasionally let people know when they had something of mine among their pieces. One woman had a considerable haul. I overheard her explaining how she intended to display everything—she had a commercial space and they would be up where people could see them. I was just thinking how nice that was—that more people might see my work—when she said, "not these, though," gesturing to mine, "these are coming home with me." I melted.

A collection of handmade ceramics at the checkout table with several of my blue and white hand painted pieces among them

I left at noon to walk Frisket. I went back to the studio a few days later. Just two pieces left out of everything I'd brought. One was a surprise. A fancy fox bowl with 22k gold luster—I remember it got a lot of attention at the winter market. Some things need the right person.

Either way, I'll need to rebuild. There's a lot to make.

Switching the Subject

My favorite kind of museum is the one where curators try to put the art in situ—displayed like it might have been in its time. Or, if it’s at a palace-turned-museum, like it actually was.

A room at the Museo Nacional de Arte Decorativo in Buenos Aires. The room is decorated with a large persian carpet, ornate millwork, paintings, ceramics, and furnishings.

In spaces like this, you see how it all comes together. A jumble of subject matter. A landscape here, a portrait there, a favorite pet. While there's something to be said for a striking collection focused on a particular theme, collections built over time—the ones with a bit of chaos—feel more personal. They tell you more about the collector. This is the art that resonated with them, not the art they thought would look good as a cohesive whole. Art for oneself, not for the ‘gram. Or whatever the 18th century equivalent was.

A gallery wall at the Walters Art Museum featuring a large floral painting with a rabbit surrounded by smaller paintings of landscapes and cherubs
A gallery wall at the Walters Art Museum of a variety of paintings of different sizes, some showing portraits, others showing more complex scenes

I love imagery from the natural world—landscapes and animals especially. Inspired by these gallery walls, I knew I wanted to create more than just landscapes for my ceramic paintings.

Gallery wall at the Museo Nacional de Bellas Artes in Buenos Aires showing a painting of a dog looking for quail over two smaller paintings, one featuring a child's portrait

So I painted a fluffy corgi.

A ceramic painting in progress of a corgi.

I plan to do a ceramic portrait of Frisket eventually, but I need to decide on the right photo to draw from. For now, the corgi is a good test subject. Round body, radar ears, that ridiculous fluff that somehow feels old-world.

The ceramic underglaze corgi painting ready for a second bisque fire.

I'd like to do more like this. Still life scenes with fruit in bowls. Floral arrangements. More animals of course. Maybe human portraits, though that seems particularly challenging. Someday.

The Time It Takes
Frisket walking down the middle of an unplowed street covered in snow and ice

Baltimore got two feet of snow in January, and then the temperature dropped and stayed there. The snow turned to ice. The alley where we park became impassable, and the Potters Guild parking lot wasn't much better. I stayed home.

Frisket standing on a corner looking at crossroad of plowed and unplowed streets. Snow is piled all around.

The next week, things warmed up just enough for the ice to start melting—seeping across the slanted sidewalk, refreezing overnight into something you couldn't see. I was walking Frisket when I turned a corner and went down, twisting my knee and pulling a tendon. Another week home.

I finally made it in for open studio, but spent most of it learning to pug reclaim—running old clay through the pugger until it comes out the other side as something uniform, workable again. It’s a good thing to know, but not what I'd planned.

The next week I got client revisions, so I stayed home to work on an approaching deadline. Same for this week. It's been nearly a month.

I've been thinking about time a lot lately, for obvious reasons. Making art is a balance between indulgence and efficiency. When you make art for yourself, you can take as long as you want. But once money comes in, you start weighing the time you want to take, the time the piece needs, against what you can ask for it.

A detailed ceramic painting of a pastoral scene with a winding dirt path winding around a tree and passing an old stone house

I think about this with the ceramic paintings especially. Some are indulgent—more colors mixed, more careful layering, tiny brushstrokes that hopefully won’t disappear entirely in the kiln. They're a risk every time, and the price has to reflect that. But I also want to make things that are simpler. Still beautiful, but cleaner. Fewer colors, more restraint. A more accessible price point.

The thing is, efficiency in ceramics only goes so far. It's not like illustration, where you slide out a sheet of paper, apply paint, and call it done. Each ceramic painting gets molded and sculpted, then must dry completely before the first fire. Then it's painted—sometimes over multiple sessions. Fired again. Then two different glazes, several layers of each, all painted on because the shape doesn't allow for anything faster—no quick dip and done, no two seconds in a bucket. Fired a third time. No matter how efficient I get with a brush, the forming, the firing, the glazing—it all takes the time it takes.

A simple sketch on a small white bisqueware frame.
A painting of a hillside with sheep in progress on a small bisqueware frame

I meant to have these frames finished and fired weeks ago. Then the snow came, and then my injured knee, and then the revisions.

The ceramic frames I expected to have finished and fired by now are still waiting.

Turns out "the time it takes" includes a lot of things you can’t always account for.

Underglaze vs. Watercolor

I usually only fire my work twice. A first bisque fire to bake the clay enough to glaze, then a final fire to melt the glaze into solid, shiny glass. But when a piece involves detailed painting, I fire it three times.

I rarely do this. An extra bisque uses extra electricity. Sometimes I even paint straight on greenware—unfired clay. But these pieces took so long—a second bisque sets the underglaze so I can apply glaze without risk of smudging. I’ve done this before. A finger brushed against underglaze that was once dry but was dampened by wet glaze. So frustrating!

A second fire also gives me a chance to correct mistakes. Like if the burgundy comes out too streaky, the way it did in my test tile, I can touch it up before sealing it forever under glaze.

Small jars of Amaco Velvet Underglaze

Underglaze is strange. It's like watercolor but also not at all like watercolor. They share the same binder—gum arabic—so you can thin them and mix them the same way. You have to work quickly. Bisqueware absorbs water even faster than cotton rag, each brushstroke disappearing into the clay almost immediately. Wet on wet is next to impossible. And you layer colors the same way, light to dark. You can overpaint light on dark, but when it fires, the dark underpainting bleeds through no matter how many layers you put down. Because the particles move and bleed into the glaze during heating. Because science.

I boldly did a red imprimatura on one of my first ceramic frames, thinking it might show through a little. Oh no. It was a red mess with translucent scenery floating over it. You can see it in the photo below. I eventually put a gold luster rabbit on it and gave it to a friend. Lesson learned.

Glazed and fired ceramic paintings laid out on a work table. One painting is messier and very red compared to the others.

I use high-quality brushes for watercolor—brushes that hold water for long fluid strokes, brushes that keep a fine point. For underglaze I aim for the same, but the clay absorbs water so quickly there's no such thing as a long fluid stroke. And high-quality brushes are useless since the clay particles in the underglaze get trapped in the bristles and sabotage the fine point pretty quickly. I reach for smaller and smaller brushes so that even when they're splayed from clay, they're not too wide.

A small unfired landscape painting in underglaze on a bisque framed canvas. It is surrounded by small jars of underglaze, paintbrushes and a small hand-build watercolor palette.

The biggest difference is how colors change during firing. With watercolor, what you see is what you get. With underglaze, the end result will be much darker. Or sometimes lighter. Sometimes it barely shows up at all. Your carefully planned color theory can fly out the window as soon as the kiln shuts. Science again.

Several landscape paintings on unfired bisqueware.
A few simple glazed and fired ceramic landscape paintings.

I made test tiles. Little pieces of Standard 182 clay with one, two, and three coats of each color. I keep them on my table when I paint, a tiny taste of before and after. It gives me an idea of what to expect, which colors will be reasonably accurate and which will need more care.

Six colorful test tiles in pistachio, straw, light brown, pearl gray, blush, and dark green

We'll see.

Ceramic Paintings

I got into ceramics because I wanted to draw on three-dimensional forms, to make hopefully-beautiful sculptural things for my home. So much of what I do is for other people—commissions for books, cards, gifts, the occasional magazine. These are for me.

Blank white ceramic framed painting that have been bisque-fired and are ready for paint.

Which makes it strange that the project I'm most drawn to is a series of ceramic framed paintings. I take the time to mold three-dimensional canvases just so I can paint on them in two dimensions anyway. But also not strange at all. Few things move me more than an old framed canvas.

A gallery room filled with paintings and objects from the natural world at the Walters Museum in Baltimore.

I love old paintings. The feeling of standing in a museum, surrounded by exquisite art hung salon-style on jewel-toned walls. The Walters in Baltimore does this—grand rooms where paintings and curios are displayed the way they might have been in their time. Light peeking in from tall, shuttered windows. The cabinetry. The quiet. The sense of stepping into a world gone by.

Painting a detailed landscape on the bisque canvases.

These tiny ceramic paintings are an homage to that.

Two underglaze landscape paintings in progress

The latest set is in the kiln now, getting a second bisque fire. I'm hoping the colors warm up without getting muddy—sometimes brown pigment takes over during firing, swallowing the greens and blues I mixed so carefully. I’ll share them when they’re done and we can compare together. I'm hoping the details hold.

Layers of pottery, including a few ceramic framed paintings, in the kiln
Day Before, Day Of

I did it. I tabled at my first market.

A friend asked me how I'd measure success at the market. I had a number in my head—$1,000 would feel like success, though I had no idea if that was realistic. “In this economy?”

So I started thinking about how I wanted to feel instead. I wanted to feel good about selling things. To be motivated to keep going. Feels more important than any metric.

The day before, I was at the Potters Guild helping set up. We lifted pottery wheels onto rolling platforms and wheeled them into the clay alley. Mopped the floors. Drank wine, and snacked on cheddar and chocolate babka. Robin brought challah bread from Motzi. Freshly made, soft and just a little sweet.

Potters Guild members pulling ornaments from a crate

Setting up.

A display of pottery thrown and decorated by Vianney Paul

Vianney Paul’s multi-tiered display.

I set up my table. Laid out the linen tablecloth, wrapped it in bunting, arranged my pieces. I watched other people set up and I examined their displays. I definitely needed risers. My bowls needed height or no one would be able to see the detail on the sides.

Sorting out how to display my blue and white ceramics on the table

Looking a little samey.

At home I pulled an old wine crate and vintage wooden cheese boxes out of the basement. Dusty and unused since our move from San Francisco, but I couldn’t part with them. I dusted them off, then grabbed a few tins to use as platforms. I went on a shopping spree through my house, picking up little things that felt like me. Mise en scène. Goose feathers I brought home from Buenos Aires. Tiny plastic woodland animals because I like them. An old brass dog I call Chester. First ever market support animals.

A small plastic dog nestled in among my ceramic pieces

Ready for orders.

I still needed signage. The morning of the market I somehow managed to whip up a semi-professional sign for the table, an email signup sheet, and small place cards for pricing. Putting those old graphic design skills to the test. Luckily I had all the paper I needed and my printer just worked.

I was going to make sandwiches but forgot to take the bread out of the freezer. Just have to figure something else out. Maybe I’ll be too busy to be hungry.

I got to the space at 10am. Doors at 11. Got the signs and risers sorted. Not enough time to put out the flowers I'd bought, but everything else was in order. There was a line of people waiting outside!

My final set up, incorporating signs, crates, tins, and small animals.

A little more lifted.

My porcelain necklaces displayed on a vintage mirror

Need to invest in a necklace stand, but this mirror I swiped off my dresser works for now.

They opened the door and it stayed open. So cold! I made a couple of sales right away—very new to the Square system, to making transactions and packaging things up, but it worked. After I think the third sale, Van—who I was sharing a table with—told me I was supposed to take the price tags off before boxing my ceramics. “Because they’re gifts.”

After half an hour I had to put on my parka. I wanted to wear my mittens too, but I needed my hands.

Jesse sold refreshments at her table. She hooked me up with a cup of hot chai and it was exactly what I needed. Warm, sweet, cozy. Then Barb closed the door and we warmed up again.

Jen Wilfong's display

Jen of Yummy & Company. The best teacher and mentor! I wrote about her here.

The next few hours were slower. There were always customers milling about but nothing like that 11am rush. My neighbor stopped by. My father-in-law. My husband. Van's husband offered to pick up lunch for us at Ekiben. I got the tofu bao. My favorite. They make the best tofu, crispy on the outside, soft on the inside. As it should be. I didn't love eating while people were shopping, but I just had to say it was Ekiben and they understood.

Phillip Klassen's display

Phillip Klassen (right) and his partner, Abe (center).

I made my biggest sale toward the end of the day. A $190 vase. Most of what sold was smaller—porcelain watercolor palettes at $18, trinket dishes at $68. But that one $190 sale felt pretty good. I probably could have undercut myself and sold more pieces. But I knew that if someone connected with my work, they'd want to pay what it cost. Hand made, hand illustrated. Functional, sure, but also art.

A close up of a bowl I painted with a bird and 1920s/Egyptian art-inspired designs.

I didn't hit $1,000, but I didn't lose money either. I sold some stuff and learned a ton. And I came out of it feeling pretty good. So I guess I hit one goal.

Time to research markets for 2026.

What a dish costs
A bunch of my ceramics, mostly blue and white, all laid out on the dining table

I've been sitting at the dining table with a sheet of price stickers, trying to figure out how to price the ceramics I'm taking to the market this weekend.

It's harder than I thought it would be. I keep starting with time. How long did it take me? Three hours? Five? When I was consulting as a creative director in San Francisco, I got paid $150 an hour. Is that what my time is worth? If so that's $750 on labor alone. But I can't sell a small dish for $750. At the other end, minimum wage would put it at $75—still a lot, and that's without materials. That feels depressing. I don't want to make minimum wage. I have way more specialized knowledge now than I did then.

When someone commissions an illustration, I still think in hourly rates. It's how I know what's fair. But I'm learning that making products is different.

Because I'm two people now. I'm the labor, and I'm the business owner. Worker Jennifer can make $15 an hour. But Entrepreneur Jennifer takes the whole piece—materials and labor—and marks it up to cover overhead and profit. Overhead isn't just clay and glaze. It's market fees, hosting fees, transaction fees, broken pieces, kiln fails, experiments that don't work out, shipping materials, photography, the time spent writing numbers on pricing stickers. If the dish costs $75 in parts and labor, that's just production. Running a business costs more.

Worker Jennifer might get minimum wage right now. But Entrepreneur Jennifer needs to take home a profit on top of that, because maybe someday I'll want to hire help—hopefully for more than minimum wage—and still be able to do things like go out to eat on occasion and buy Christmas presents.

Hiring help! I haven’t done a single market yet and already I’m getting ahead of myself.

I'm a complete noob at this. My business has always been commission-focused, so I've never managed sales and inventory. Many illustrators deal with products and overhead—prints, notebooks, cards, pins. You spend ten hours on an illustration and make infinite prints from it. But you spend ten hours on a pot and you've got…one pot.

But I'm getting more comfortable with it. With the idea that pricing isn't about what I used to make or what feels fair compared to my old life. It's about what it costs to make this thing and run this business and still have something left over.

The market is Saturday. I'll let you know how it goes.

Prototypes (or Something Like That)

Over the summer I applied and was accepted as a member of the Potters Guild, the ceramics studio I've been taking classes at for the past few years. Their winter market is in a few weeks and as a member, I get to join in, so I'll be selling my pottery for the first time. I’ve been decorating pieces for it—last weekend I sat down with no plan for a bowl and left with a goose wearing wellies. Maybe six hours work from wheel to final glaze.

Work in progress of a goose painted on a ceramic bowl in underglaze

Before that I made a vase that took at least sixteen hours. As an illustrator I'm used to spending hours on a piece, so that doesn't sound like so much. But just to make minimum wage I'd have to price the vase at $240 and that doesn't even cover supplies and studio fees.

work in progress of a scene with a fox carrying a basket of apples in underglaze on a vase

I’m trying to see these time-intensive pieces as prototypes. Hand painting everything in three solid layers of underglaze is neither efficient nor cost effective. But I follow the inspiration and pay attention to what is and isn't worth the time. Some things can be streamlined with faster techniques, but some things will just need to be hand painted with all three layers to get the effect I'm after. It’s R&D.

Both the goose bowl and the fox vase are heading into the glaze kiln soon. I probably should have bisqued them again, just to set the underglaze before applying the clear gaze, but I didn’t. I was trying to save energy—but now I’m second-guessing it. Hopefully they won't bleed.

I’ve been going through my early pieces to add more things to sell. A lot of them are wonky—slightly warped, not as smooth as I’d make them now, a little too heavy. But they’re decorated with care, and that means something. Most of them are blue illustrations on white, little scenes and motifs I painted with the same attention I give my illustration work. I worry that they're not perfect, but my teacher said if you want perfect, go to Pottery Barn and that stuck with me.

Collection of blue and white ceramics by Jennifer M Potter

All of these pieces will have to be priced. I want something that values my time but stays within reach. At the same time, I'm not confident I can price these at what they’re worth. But I’ll learn to work faster, and that will bring the prices down. Or not.

I went to the Potters Guild winter market years ago, back when I first moved to Baltimore. During the pandemic, before I was even taking classes. Outdoors, very cold, but joyful anyway. It's hard to believe I'll be participating from the other side this year. I'm nervous, but excited. I’ll be sharing a table with my friend Van. And I’ll know the other vendors, so it's sure to be a good time, and I'll probably learn a lot.

I'll probably make a lot of mistakes, too. My prices will either be too high or too low. I don't have any signage or fancy displays so it might just be dishes on a table. But that's okay. It’s just a beginning—I’ll get better.

I guess I’m treating the market as a prototype too.